Why does one story get commissioned while others miss the mark?
With decades of experience as a commissioning editor in national news and features, most of it at the Daily Mail, I can help you to find the best storyline.
And, as a frequently-published writer across a range of national titles, I’m also highly experienced at producing easy-to-read copy to get your message across - whether it’s a punchy press release with all the quotes, facts and contact details that commissioning editors really need to know or content for your website.
I’ve done all this (and more) for businesses as diverse as a digital start-up or an international architecture practice and several PR agencies.
I’ve also been responsible for producing commercial pull-outs for collaborative partnerships at the Daily Mail with stakeholders ranging from Weight Watchers to Michael Mosley, St John Ambulance and Alzheimer’s Society (see journalism page for some examples).
Judith has a great understanding of an extensive range of media disciplines having worked across national newspaper and magazine titles covering news and features for both print and online. She links common sense with creativity whether as part of a brand building campaign or providing advice on the best way to achieve maximum exposure - while also being aware of the pitfalls that the wrong coverage can bring. It has always been a pleasure to work with her.
Paul Crosbie, founder of Crosbie Communications.
Judith gave honest and cost-effective advice about how to promote our digital start-up business – and surpassed our expectations by securing three pages of amazing coverage in the Daily Mail. She not only wrote our press releases and blogs but also the internal communications literature we send out to new customers. A very professional service that I would happily recommend to anyone.
Susan Burton, founder of Classlist.com
Judith and I have collaborated on multiple projects over recent years. She is an excellent writer – she takes the time to get under the skin of the subject she is writing about, crafts interesting and easy-to-read copy, and always makes sure the client’s words are reflected in the final text. She’s approachable, down-to-earth and very easy to work with.
Julia Westgarth , former Head of Programme Content at Weight Watchers.